Robert M. Adler
Strategic Marketing Advisory Services
www.adler-strategic-marketing.com    (908) 672-0738
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About Us
"While the rest of the world has six degrees of separation, Bob amazingly has only two.  He seems to know and be able to gather valuable insights from everyone, then analyze them with clarity." -- client at Fortune 500 company

Prior to launching a new consulting services business in 2008, Bob Adler has had a distinguished career as a strategic research/intelligence and marketing communications professional with broad experience in the property/casualty insurance industry. 

Described by clients and colleagues as "a friendly prosecuting attorney getting information out of people that they didn't think they wanted to reveal" who "focuses us on the real business decisions instead of just doing what you're told" and "makes us think about issues from different angles than our own -- making our decisions that much better for our customers."

Service as a non-profit organization CEO has also led to being honored as "a visionary and focused leader with infectious passion and drive." 

Management/Consulting CV

Corporate Strategic Marketing
Fortune 200 global insurer (8 years)

Focus on conducting and/or initiating projects for senior management at SBUs/profit centers and corporate center – conducting research to permit better-informed business decisions about how and/or whether to devote resources to product/service concepts, domestic/international markets (including China, South Korea, India, Brazil), organizational/field operations, customer satisfaction, communication/marketing strategies, distributional channels, acquisitions, and strategic alliances.  

Marketing Research
Information company serving B2B clients (10 years)

Consultant to internal management clients. Designed, conducted, and managed primary and secondary research, both quantitative and qualitative, in various media.  Advised senior executives about increasing customer satisfaction, new markets to enter, and how or whether to develop new products and services.                                                                                                                                                                                    

Government Relations
Not-for-profit industry association  (4 years)

Responsible for two major areas: corporate strategies and filing operations. Results included measurably faster approvals of filings with state regulation due to improved R&D and higher quality of filing submissions. 


Corporate Communications
Not-for-profit industry association (12 years)

Coordinated corporate PR, government/industry relations, internal communications, industry education, and marketing support services. Managed consulting, editorial, production resources. Results included successful response to Ralph Nader allegations about insurer profitability. Implemented industry-wide education programs. Helped design and manage internal chargeback system.


Teaching

  • Conference Board - 50th annual marketing conference
  • Society of Insurance Research - various workshops and annual meetings
  • Iona College - undergraduate course in communications programs (adjunct faculty)
  • Columbia University - ESL program for business people from Japan, China (summer program)
  • Union for Reform Judaism - workshops at various national and regional biennials


Education CV

  • Teachers College, Columbia University – Communications, Computing and Technology (M.A.)
  • Columbia College, Columbia University – English/PoliSci (B.A.)
  • Horace Mann School – High School Diploma

Association/Nonprofit Leadership

  • Temple Ner Tamid: President of board of trustees, VP of Membership, coordinator of adult education
  • Society of Insurance Research (SIR): board of trustees
  • International Association of Business Communicators (IABC) - New York  President, EVP, Treasurer, Officer/Board Member

Publications

  • “The Secondary Market Researcher: Must One Be a Nudge and a Mensch at the Same Time?” published in Research Review – Journal of the Society of Insurance Research, 2002
  • “Changes in Market Research” published in Journal of Insurance Research, 1993
  • "Work and Compensation Among New York Area Business Communicators": 1987
  • Photography published in American Photographer magazine: 1980, as well as Highlights in Jazz concert series, and NY State Council on the Arts annual report

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